Growing the grapes of wealth
Chateau de Oklahoma?
That's what most
Oklahomans are asking about the state's newest agricultural enterprise,
viniferous grapes. That is, grapes that are good enough for making wine,
right here in the state made famous by John Steinbeck's The Grapes of
Wrath.
How wonderfully,
sweetly, ironic.
Dean McCraw, extension
specialist in Oklahoma State University's Department of Horticulture
and Landscape Architecture, doesn't think it is ironic at all. In fact,
he has become aware of the growing passion for grapes and wine in Oklahoma
in the past few years. He said the interest significantly increased
with the passing of state legislation last year that allows Oklahoma
wineries to sell their product directly to restaurants and retail liquor
stores, bypassing the wholesale route. A few of the wines are already
being featured in liquor stores.
The new interest
is the reason McCraw currently teaches a Cooperative Extension course
called "Oklahoma Grape Management." The course started in February and
will end in October.
The objective
of the course is to familiarize present and potential Oklahoma grape
growers with grape management requirements throughout the growing season.
Although he originally limited the class to 50 participants, the demand
was so strong the class size was increased 50 percent to 75 participants.
Even so, McCraw said, there are still a lot of people being left out.
"We are kind of
trolling with the grape program right now," McCraw said. "The administration
has committed to support the program for five years to see where these
individuals will go with it."
McCraw said interest
in growing grapes has been partly increased by farmers who are looking
for an alternative crop, or even something that is more visually pleasing
than Oklahoma's traditional cash crops. He said the backgrounds and
intents of those taking the class are, however, "about as diverse as
you could get."
Take Ralph Kremier,
for example. A self-titled semi-retiree, he is looking for another source
of income in addition to his cattle. Aware of the pricey setup cost
per acre of a vineyard, his primary purpose in the class is to find
out if grapes will grow well in the soil and microclimate where he lives,
near Lucine, Okla.
"I think in Oklahoma
most anyone can grow these grapes. It just depends with what quality,"
Kremier said.
The president
of the Oklahoma Grape Growers and Winemakers Association, Bob McBratney
of Haskell, Okla., said people who are interested should definitely
"go into it with their eyes open."
"It behooves people
to get a good educational background in this before they invest any
amount of time, because it's really capital-intensive and labor-intensive,"
he said.
While it may appear
that making wine for years got him the position of president of the
Oklahoma Grape Growers and Wine Makers Association, the truth is that
he retired just last year from his "real" career. He was a physician
for 25 years, only hobbying in grapes and wine for the last three years
before he officially launched his family business, Stone Bluff Cellars
Inn, located 10 miles southeast of Bixby, Okla. Alongside the vineyard
and the winery, the McBratneys also own and manage a bed and breakfast.
"We wanted something
at the farm that would be interesting to [guests] while being economically
viable at the same time," he said.
His wife, Sandy,
and son, Brendan, keep up with the accounting and sales/marketing responsibilities,
respectively. The workload, Bob McBratney has learned, is much heavier
than he had originally expected. Although the work is somewhat seasonal
on his three and one-half acre vineyard, as with any other type of agriculture,
grapes require attention year-round. Maintaining trellises, pruning,
spraying, shoot tying, cluster positioning and thinning, and pest monitoring
are just a few of the chores, and then, of course, there's harvest.
Brendan McBratney,
a 1998 graduate of the OSU College of Business, said he thinks everyone
in Oklahoma's grape and wine industry knows about McCraw's class.
Bob McBratney,
one of McCraw's students, seems to already know a lot about the business,
as evidenced by the awards Stone Bluff Cellars has won. Stone Bluff's
wines stand up to nationwide and international competition. In addition
to winning two gold medals and the "Best in Oklahoma" award in the year
2000, they also received a silver medal in the Taster's Guild International
Competition in August 2000.
They have had
success with the Vignoles variety grape, which yields semisweet white
wines. One Stone Bluff specialty, for example, is a light port or dessert
wine called Royale, which is made from Vignoles grapes and blackberries.
Stone Bluff produced
about 1,500 gallons of wine last year, about one-fourth of the 6,000
total gallons produced across the state.
If that sounds
like a lot, just hold your corks, because Oklahomans drank 11 million
gallons of wine last year.
"The market potential
is large," McCraw said. "Some producers will be successful, some won't.
We try to provide as much information as possible so they will be able
to make educated decisions about it."
The key role the
Oklahoma Cooperative Extension Service has in this course, he said,
is to help identify which varieties will be successful with Oklahoma's
microclimates and which cultural practices will ensure long-term growth
in the industry.
"It will be an
evolutionary industry," he said. "Oklahoma grape growers and wine makers
will evolve to meet the needs of the Oklahoma consumers."
There may even
be a niche market for some specialized regional wines that are commemorative
of the state's great history, he said.
As far as the
money to be made in this business, McCraw said the grape program is
a large investment and the risk is great, since the capital is focused
in such a small area. A small hailstorm, he said, could ruin an entire
year's crop of grapes.
This depth of
knowledge is not entirely McCraw's responsibility to share with students
in the course, however. He has a partner, Keith Striegler, who has the
position parallel to McCraw at the University of Arkansas. McCraw and
Striegler became acquainted during the time Striegler worked at OSU.
Also involved in some parts of the class are Sharon von Broembsen and
Phil Mulder, both from the OSU Department of Entomology and Plant Pathology.
As the newest
extension course being taught by OSU, it may also be the most needed,
according to OSU instructor of beverage education, Bob Kane.
"I am proud to
see a 21st century industry in its infancy — Oklahoma wine making —
striving to produce vinifera wines," Kane said. "The challenges are
great: forbidding soil, hot growing seasons and young vines.
"The key element
is the determination of the local wine makers to work within their limitations
and not sacrifice the desired quality standards," Kane said. "The Oklahoma
restaurant industry will line up to buy our local products, once they
meet the necessary quality standards with competitive pricing."
Despite the uphill
road ahead, many are already reaping some of the rewards of growing
grapes.
"There is a great
deal of satisfaction that goes way beyond traditional agriculture,"
McBratney said. "There is a lifestyle behind winemaking that is full
of beauty and culture, and it goes back thousands of years."
And for Oklahoma,
this is just the beginning of a new story in agriculture.
By Carolyn Wedman
Yukon, Okla.
Fall 2001 Cowboy Journal
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