AGRICULTURAL
ECONOMICS
Can we make a deal?
Real-world market invades
Ag Hall
"How many pens of cattle you got?"
"Depends on the weight."
"1150s."
"Some. How many you need?"
"Ten pens."
"What will you give me for 'em?"
This may sound
like a business transaction in an office at Hitch Feeders.
Actually, it's a conversation between
students gathered in Oklahoma State University's Agricultural Hall.
The students
are enrolled in Agricultural Economics 3990, the Fed-Cattle Market Simulator,
which is better known as the packer-feeder game. This class uses real-world
scenarios to teach students about the fed-cattle market.
Four agricultural
economics professors developed the class during the summer of 1990. Clem
Ward, Jim Trapp, Derrell Peel and Steven Koontz developed the class as
a research tool to help students better understand what happens in the
market place. Ward said the class uses experimental economics to show students
what will happen when certain aspects of the market change.
Students said
the class is a great teaching tool because the concepts they learn in other
classes come alive as they participate in real-world situations.
"The class is
really interactive," said Brandon Payton, agricultural education senior.
"We learn firsthand how feedlots work."
In the classroom,
eight feedlot teams made up of two to four people market their fed cattle
to four meat-packing teams, which also consist of two to four people. The
packer teams negotiate to purchase the fed cattle at a price that is most
profitable for them, while the feedlot teams wait for a price that will
give them a profit.
Each class session
begins with students trading and is stopped only when mini-lectures are
needed to help the class move forward.
Within the 90-minute
class, 10- to 15-minute mini-lectures are used to enhance the students'
learning by giving them supplemental information they need to get the cattle
traded.
The packer-feeder
game takes what the students know and builds on it as the semester progresses.
"This is a hands-on
learning class where you get out of it as much as you put into it," Ward
said.
The class is
taught at OSU during the spring semester and mainly consists of juniors
and seniors who are working on degrees in agricultural economics, agricultural
education or animal science. Few underclassmen take the course because
they haven't been exposed to the concepts that are used in the class.
Ward said he
wants the students to interact with each other, try new ideas and see if
they work. Therefore, grading for the class is fairly simple. It is based
on attendance, homework and participation, because if students are not
actively involved in class, they will not gain anything from the experience.
"It doesn't bother
me that there are no tests," said Chandra Ratcliff, agricultural economics
senior. "We don't have to regurgitate stuff — we learn from our mistakes.
The game can be ruthless."
Ward said the
real rewards come from seeing the "teachable moments when the light bulb
comes on."
Another reward
is the way the students interact when trading.
"It runs really
smooth," Payton said. "We get to meet more people and do something. We
are part of the class."
To make the class
closer to the real-world market, a grid-pricing setup was
incorporated into the class in the 2001
spring semester.
OSU students
are not the only participants in the class. Seven other universities have
followed OSU's lead and adopted the game by purchasing a license to operate
the software for teaching or extension purposes. The game is played in
universities from South Dakota to Texas and from Colorado to Kentucky.
Since 1992, the
class also has been used as a cooperative extension workshop, where industry
leaders, agricultural producers, educators and student groups increase
their knowledge and understanding of the fed-cattle market.
The addition
of a grid-pricing setup will allow the workshops to be closer to the market
that the participants deal with daily.
Since the beginning,
more than 80 workshops, which are from a half-day to two days in length,
have been conducted. The first industry workshop was held by Excel Corp.,
which has since sponsored 12 workshops.
The workshops
turn the tables, allowing industry leaders to experience what the other
side does. This gives them a better understanding of how they affect everyone
around them.
The workshops
also help producers gain insight on what feedlot operators do, and they
can use this information to get the best prices for their cattle.
Research is a
big part of the class as data collected is used to address beef industry
issues. The class provides useful information in a short time — the same
data would be hard for researchers to compile from the industry.
One area researchers
have investigated was how management affects packer industry mergers.
Ward said this
type of data is hard to collect in the industry because no two mergers
are alike. In the classroom, however, researchers have found that management
skills are sometimes more important to a merger than industry position.
Involving teaching,
extension and research, the packer-feeder game is a good example of implementing
the land grant's mission. That quality combination has helped the game
move from Agricultural Hall to other universities and into the packer-feeder
industry and made learning "real-life" fun for all.
By Jennifer Sconyers
Bristow, Okla.
Fall 2001 Cowboy Journal
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